Is this thing on?? About them Macs
*tap* *tap* Hello? Is this thing on?
Gig, I think there's at least half a dozen people out here DYING to hear what you have to say about E3.
I'll leave it up to Gig to start that off. So instead let me talk a little bit about the new MacBooks. I am in the market for an "ultralight" laptop. So far I've been lusting after the Lifebook P1510D. It's a Tablet PC that has the profile of a regular school notebook and weighs only 2 pounds. It will blow you away.
But now the 13 inch MacBooks have entered the market. Integrated camera, DVD burner, and of course the chance to play with the Mac OS is extremely compelling, especially given that I can bootcamp to run Windows software when I need to. Ah, the siren call of Apple. The marketting genius that is Apple never ceases to astound me.
Let's look at their pricing scheme for instance. MacBooks come in three varieties. The budget white 13inch priced at $1,099 (which your mind easy tones down to 1 grand), the supped up white 13inch priced at $1,299. That's all pretty normal. But they also have the BLACK 13inch MacBook priced at $1,499. All that's different between the black and the white 13inch higher end model is that the black one is black and has 20 more gigs of hard drive space. You can get 20 more gigs of hard drive space on the white one for 50 bucks right there when you order it on line. In other words, they are charging $150 dollars more to get the laptop in BLACK. But when I consider getting a MacBook I can't help but want... no... NEED the BLACK MacBook. More I look at them side by side, more sexy the perfect black color becomes.
How are they doing this? It's amazing. Of course they are not even really trying to get me to buy the black one. The presence of the ultimately desirable black one gets me so much closer to buying the higher end white one. Extreme aversion at its best. Bravo Apple.
Gig, I think there's at least half a dozen people out here DYING to hear what you have to say about E3.
I'll leave it up to Gig to start that off. So instead let me talk a little bit about the new MacBooks. I am in the market for an "ultralight" laptop. So far I've been lusting after the Lifebook P1510D. It's a Tablet PC that has the profile of a regular school notebook and weighs only 2 pounds. It will blow you away.
But now the 13 inch MacBooks have entered the market. Integrated camera, DVD burner, and of course the chance to play with the Mac OS is extremely compelling, especially given that I can bootcamp to run Windows software when I need to. Ah, the siren call of Apple. The marketting genius that is Apple never ceases to astound me.
Let's look at their pricing scheme for instance. MacBooks come in three varieties. The budget white 13inch priced at $1,099 (which your mind easy tones down to 1 grand), the supped up white 13inch priced at $1,299. That's all pretty normal. But they also have the BLACK 13inch MacBook priced at $1,499. All that's different between the black and the white 13inch higher end model is that the black one is black and has 20 more gigs of hard drive space. You can get 20 more gigs of hard drive space on the white one for 50 bucks right there when you order it on line. In other words, they are charging $150 dollars more to get the laptop in BLACK. But when I consider getting a MacBook I can't help but want... no... NEED the BLACK MacBook. More I look at them side by side, more sexy the perfect black color becomes.
How are they doing this? It's amazing. Of course they are not even really trying to get me to buy the black one. The presence of the ultimately desirable black one gets me so much closer to buying the higher end white one. Extreme aversion at its best. Bravo Apple.
posted by cataclyst78 at
5:16 PM
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