Maximum Impact

How does one write something that can not only consistently entertain and keep one occupied for the duration of their visit to your blog, but also encourage them to come back again and again?

Short, fast, hard.

Toss the ego. Toss any desire to flex your vocabulary. Blogging is a form of entertainment. Hit them over and over again. Every sentence should be carefully crafted for maximum delivery and impact.

Dry sucks.

Give them something to read frequently. Give them interesting facts and links. Convey your points and ideas in as few words as possible. Use images whenever possible.

Looks Good

Too many words will kill a blog. My Xanga died a slow and painful death by sheer quantity of verbage. Give them something that looks light and airy, that moves quickly, and doesn't strain the eyes. Your audience is staring at a computer monitor for 8+ hours a day. Don't give them something that stresses their eyes like their excel spreadsheets.

Comments welcome. Posts that you don't feel like reading, mention that! Negative feedback very useful.